I sat next to a woman at a conference lunch who had built a $22 million therapy practice and was weeks away from selling it. She was 50. And she wasn’t celebrating any of it. That conversation changed how I think about what I’m building — and why.

I had a CFO for years... and I was still doing the business budgeting myself. When I finally handed it off, the relief was immediate. In this episode I talk about zone of genius — what it actually is, how to find yours, and the three signs you’re already working outside of it.

In 2021 I spent $24,000 — a full quarter of my revenue at the time — on a program to automate my online course enrollment. I ran it for a year, tore the whole thing down, and walked away with four lessons I wish someone had told me before I paid for that program.

A few weeks ago I admitted something out loud in an executive team meeting that I’d never fully owned before — that I have been leading my business from fear for years, disguised as kindness. In this episode I get into what fear-based leadership actually looks like and what leading from love really means.

In 2020, I interviewed a woman making a million dollars a year in her therapy practice and I was SPEECHLESS. Six years later, my own practice will hit 1.1 million this year... and I keep telling myself I just got lucky. That's imposter syndrome. And here's the thing: it never fully goes away, and I'm actually going to make the case that this is a GOOD thing. In this episode, I walk through the three lies women CEOs tell themselves about their own success, what the truth actually is, and why feeling like an imposter might be the best sign your business is headed exactly where you want it to go.

I spent months building a digital product shop I thought would generate passive income for my nature-based therapy business. You know what I got? Four products sitting on a website nobody visits, a tax situation no one warned me about, and the occasional $47 sale that felt exciting for about 30 seconds. In this episode, I'm sharing the real story of why I wasted that time, why the passive income dream is almost always sold to you by someone making money off selling the dream, and what ACTUALLY creates leverage in a service-based health or wellness business. The answer isn't fewer revenue streams, it's better ones, with the right people running them.

I bought a practice, my COO went on maternity leave, then came back part-time, then resigned — and somewhere in the middle of all of that I realized I had been doing two full-time jobs simultaneously and had NO idea where the cracks were in my business. That’s what prompted me to build the Well Women Business Assessment. In this episode I walk you through exactly what it is, why it matters for women running health or wellness businesses at the multi-six figure level, and what’s waiting for you at the end when you take it.

Something I learned in a marriage counseling session gave me a lightbulb moment about women in business. And it explains why only 1.9% of women-owned businesses ever hit seven figures. It’s not a strategy gap. It’s not an intelligence gap. In this episode I’m getting into what it actually is… and what you can do about it.

After producing 2 other podcasts and over 200 episodes, I'm pivoting again...to serve my absolute favorite people: women business owners in the health or wellness space. In this episode I share what this podcast is going to be all about, and why I think there's a gap in business coaching for women running health or wellness businesses at the multi-six figure level.