I’m Laura Park Figueroa.
I work with women CEOs in health and wellness who are ready to grow beyond six figures (without sacrificing their health, relationships, or quality of life in the process!)
After 15 years working in hospitals, schools, and clinics as a pediatric occupational therapist, I was completely burned out.
But instead of leaving healthcare altogether, I found my real calling: business & entrepreneurship.
And I have never looked back!
Here's why I know how to help you…
You've crossed six figures. (YAY!!!) You have clients who love you, a business that works, and a vision for something bigger. But I bet you often feel like you’re still kind of figuring it out as you go and you often feel alone.
I've SO been there. Multiple times. And I've found the way through it — which is exactly why I can help you do the same.
WWB
Here's what that's looked like in practice…
I've coached hundreds of healthcare business owners.
From 2019 to 2026, I ran business coaching programs and podcasts specifically for healthcare practitioners — developing the Business Bedrocks™ curriculum from scratch, based on what I was actually seeing women struggle with inside their businesses. I've coached women through pricing, team building, offers, visibility, burnout, and every messy in-between moment that doesn't show up on the Instagram feed.
In 2026, I got more specific and started Well Women Business. I now work exclusively with women CEOs of natural health or wellness businesses (because that's the world I live in and love!) who are already in the six-figure revenue stage and ready to scale to 7-figures.
I'm also a business owner who's done it myself.
I'm not coaching from a vacuum. I run multiple businesses, and I bring all of that lived experience into my work with clients.
In 2015, I started my nature-based pediatric therapy practice from scratch. We now have a team of 40+ staff and volunteers across 7 locations and 2 states — and we've been profitable every single year. (Sometimes just barely, tbh. 2020 was ROUGH. But we made it through with a TINY profit!) I know what it takes to scale a health or wellness service business through the messy middle to 7-figures.
In 2019, I created the ConTiGO Approach™, a nature-based pediatric therapist certification — built the curriculum, the brand, and the business model from zero. That same year I published my book, Therapy in the Great Outdoors.
In 2023, I finished my PhD, published my research, and kissed academia goodbye as fast as I could because I love business too much!
I've also been in the audience-building seat.
I've produced two podcasts with over 200 podcast episodes, built a 1,000+ member online community, and grew my email list to over 5000, so when I tell you that visibility and audience-building are non-negotiable parts of scaling, I'm saying it from experience, not just based on theory.
In 2026, I launched the Well Women Business Podcast — because women running health or wellness businesses need a show that honors your drive to succeed while also discussing how you can stay well while scaling to 7-figures.
All of this has made me a coach
who genuinely gets it.
I know what it's like to be a CEO making hard decisions under real pressure. I know what burnout looks like from the inside. I know what it feels like to bet on yourself when it's terrifying — and to have it pay off big time.
My goal in every coaching relationship and retreat is simple: help you feel less alone in this, and help you build your 7-figure business without burning yourself to the ground doing it.
If you want to hear how I think before we ever work together, start with the podcast. It's free, it's honest, and it sounds exactly like this.