Join the Grove

A mastermind for eco-conscious women CEOs to scale your 6-figure natural health or wellness service business to 7 figures, while leading and living well. 

Love your business. Love your life.

Join the waitlist

Let’s be real: growing a business is HARD WORK. 

I remember when my practice first hit 100k in revenue 10 years ago. I felt like I had “made it” as a business owner! 

Until I quickly realized: bigger business = bigger problems!

My first few employees were great. But back then, I didn’t have the skills to lead a team well and manage the business, too.

I made decisions to please my employees rather than considering what was best for the business.

So, right after hustling the next year to hit a 300k annual revenue goal, I was at a neighbor’s New Year’s Eve party. She asked me, “How’s the business going?”...and I literally burst into tears and had to excuse myself to leave the party and go home! 😭 The stressors of the business were weighing so heavily on my heart and I just didn’t have it in me to celebrate a new year coming with MORE business problems!!!

So what about you?

Have you reached that point in business where you’re growing and everything is technically working…but it feels way harder than you expected when you first dreamed of owning your own business?

You’re proud of what you’ve built.

You have a great team.

You’re making a positive impact in the world with your health or wellness services.

BUT… it often feels heavy. 

Because you’re navigating more decisions, more responsibility, more moving parts…and feeling alone a lot of the time.

I often say, “Two things can be true at the same time.”

You CAN love your business & your team AND ALSO have moments where you find yourself privately thinking:

“I don’t know if I’m equipped to lead at this level…”

“I’m exhausted because it feels like no matter what I do, someone is unhappy...”

“The business is growing! Why do I still feel like an imposter sometimes?”

“Maybe I should sell this business and switch careers entirely…” (Kidding/not kidding.)

All of those feelings are 100% normal for a woman running a natural health or wellness service business that has hit six-figures and up.

The uncertainty, frustration, and overwhelm happen because this “messy middle” stage of growth and scaling requires different skills and thinking than you needed to start your business.

It was the year we got close to hitting 1 million in revenue that I realized it’s not about establishing basic systems and simple logistics anymore.

It’s about you as the owner going through a deeply personal and internal transformation to learn how to authentically lead a business that is alive, constantly changing, and impacting lots of people!

And that is REALLY complex and almost impossible to figure out on your own.

I created the Grove specifically for like-minded natural-living women like you who are in this stage of business…so that you’ll have: 

  • camaraderie with other women who are running businesses and share your values of health and wellness 

  • accountability to get the right things done as CEO 

  • time for reflection to truly understand skills you need to learn and how you need to change to be the best leader for your team

  • access to expertise right when you need it so you can make confident and wise decisions while growing and scaling your business to 1 million in revenue and beyond

The Grove is structured to give you intentional support, perspective, and expert guidance that makes running your business feel:

lighter

purposeful

and a whole lot less lonely.

Take a read…If it’s the right fit, you’ll know!

What We’ll Do Together

Over these 6 months, I’ll work closely with you to help you:

  • Streamline systems and build organizational reporting structures so your business runs smoothly—without everything depending on you

  • Lead your team with clarity and confidence—even when decisions are hard & some employees may not like the outcome.

  • Simplify your role so you’re working in your zone of genius—so you’ll actually feel energized waking up each day because you enjoy your work again.

  • Hire and retain the right people who are aligned, capable, and take real ownership—so your team is purpose-driven and motivated while providing stellar services to clients.

  • Make smarter decisions around growth targets and diversifying revenue—so your business actually supports your lifestyle and long-term goals.

  • Navigate the hard parts of leadership—without taking everything personally or feeling like you’re doing it wrong.

  • Establish clear financial metrics and data reporting— so that you can consistently pay yourself well while working less hours and doing only the tasks you enjoy doing in your business.

  • Get honest, real-time coaching from an experienced CEO who will tell you the truth, share what’s actually working, and own it when something doesn’t. 

Vulnerability and honesty are my superpowers as a business coach

…so the Grove is a safe space where you don’t have to pretend you have it all together—because you’re in the presence of like-minded women who understand the unique pressures of this stage of business leadership.

I’ll be in your corner the whole time—thinking with you, giving perspective, and helping you make decisions without doubt or fear. 

Inside The Grove, we focus on three core areas of your business and leadership.

These are not linear “phases” because at this stage in your health or wellness business, everything is really happening all at once, all the time! 

Grow: How your business makes money at scale

In the Grove, you’ll work to increase or diversify revenue streams, apply pricing psychology, ensure financial clarity, and make strategic decisions.

Run: How your business operates day to day 

In the Grove, you’ll work to solidify systems, optimize workflows, maximize efficiency, and reduce chaos.

Lead: How you show up as the CEO

In the Grove, you’ll work to hire a team, streamline communication, manage people, delegate tasks, regulate your own emotions, know yourself, clarify your values, and prioritize your own wellness.

The Grove isn’t about learning more tips or tools (although you may pick up a lot of those because I will share allllll my templates that could help save you time in your business.)

The Grove isn’t about learning more tips or tools (although you may pick up a lot of those because I will share allllll my templates that could help save you time in your business.)

As the female CEO of a growing business, would you rather:

  • format a long text post to explain a business situation, post it to the group, wait for written feedback to roll in, then take time to read a bunch of posts to get some advice on your situation?

  • wait a week or two until the next Zoom call to ask your question in front of other people?

  • pick up your phone and send your coach a private text or quick voice message to ask your question and get prompt feedback and helpful guidance right away?

Group coaching programs traditionally do not provide 1:1 support. So I’m changing that.

In the Grove, you’ll get direct, personalized support from me inside your own private chat thread for 1:1 coaching, whenever you need it.

Message anytime—text or voice—and I’ll respond with specific guidance for your situation. Because your business problems pop up in the day-to-day running of the business…not always on a timeline perfectly aligned with group calls! (And when problems arise, you don’t have time at this stage of business to type out a post in a group discussion and wait for feedback!)

I’ve joined too many coaching programs myself where I feel like the coach over-promised and under-delivered. They’re detached from their people and don’t give specific guidance. Or they run poorly facilitated group calls that are a waste of time. Or they simply give bad advice because they don’t have experience running a service business. 

So here’s my promise to you:

I’m not coaching from the sidelines. I’m actively running my nature-based therapy practice—and have been for the past 10 years.

I know the challenges of leading a team, making hard decisions, and growing something sustainably at this level. I know the emotional burden you may be feeling and the loneliness of being the owner of the whole business. And I’ve got some good solutions to those challenges. 

  • I’m an open book inside the Grove.

    You’ll get real insight into how I think about my business, what’s working, what’s not, and the decisions behind it. I’ll share openly—both the wins and my “fail-learns”(that’s my own word for “failures”)—so you’re not trying to figure all of this out in a vacuum.

  • We’ll also meet twice a month:

    1 Monthly Accountability & Planning (MAP) Call

    We’ll gather on Zoom to MAP your coming month. You’ll reflect on your current business ecosystem & set monthly business goals. We’ll talk through real situations and you’ll hear how other smart women CEOs are navigating similar challenges. Held at 1pm CST on the first Tuesday of each month.

    1 GTD (Getting Things Done) Call

    A 90-minute focused, collaborative work session where you’ll have accountability to work on specific tasks to move the needle toward your monthly & quarterly goals. Because at this level, you MUST be strategic about what you as the CEO spend your precious time doing. Held on the 3rd Tuesday of the month at 1pm CST.

  • You’ll also have access to a private Grove group discussion.

    This is where you can connect with other women between calls—share what’s coming up, ask questions, and stay connected. (I will not be actively coaching in there—that’s what your private chat access is for—but it is a Grove members-only discussion area for building relationships and for crowd sourcing resources.)

Why The Grove Is Different

As your business grows, things don't usually get simpler.

More people. More decisions. More responsibility.

And without the right support, that can show up as leadership challenges, burnout, decision fatigue, and a business that feels heavier than it should.

The Grove was created to help you navigate this stage differently.

You'll have a trusted advisor in your corner, a community of women who understand what you're carrying, and a space to think strategically about your business before small problems become big ones.

This is not a "scale at all costs" space.

If your definition of success requires sacrificing your health, relationships, or quality of life, the Grove probably isn't the right fit.

But if you want to build a profitable business while staying grounded in what matters most, you'll feel at home here.

Because you can grow your business and enjoy your life.

Who This Is For

The Grove is for you if:

  • ✅ You're running a six-figure natural health or wellness business and are serious about growing sustainably toward seven figures.

  • ✅ You're navigating the challenges of leading a team, making bigger decisions, and carrying more responsibility than ever before.

  • ✅ You want honest guidance, accountability, and support—not just more content to consume.

  • ✅ You value your health, relationships, and quality of life as much as you value business growth.

  • ✅ You're willing to reflect, take action, and become the leader your business needs at its next stage of growth.

  • ✅ You want to build a profitable business while surrounded by like-minded women who understand what you're carrying.

The Grove Is Probably Not For You If:

  • ❌ You're still validating your offer, niche, or business model and haven't yet reached six figures in annual revenue.

  • ❌ You want to remain a solopreneur and have no interest in building or leading a team.

  • ❌ You're looking for a passive program where you can sit back, consume information, and hope things improve on their own.

  • ❌ You're unwilling to receive feedback, challenge your assumptions, or make changes in how you lead.

  • ❌ You're looking for a hustle-at-all-costs environment where growth matters more than your health, relationships, or wellbeing.

  • ❌ You're outside the natural health and wellness space.

Key Details

Here’s what you can expect inside The Grove:

✅ Build a more sustainable, well-run business that doesn’t rely on you for everything

✅ 6 months of close, personalized support (July - December)

✅ Direct access to me via private messaging (Monday–Thursday, 24-48-hour response time)

✅ Monthly Accountability & Planning (MAP) call

✅ Monthly Getting Things Done (GTD) call

✅ Private group forum to connect with other women inside the program

✅ Ongoing access to any of my tools, templates, resources, and frameworks whenever you need them for your business 

✅ Early access to future in-person retreats and experiences (to be held in warm tropical locations in January each year starting in 2027 because tbh I hate Wisconsin winters and I need vitamin D and so do you!) 😎🌴

Investment:

$797/month for 6 months. Limited to 10 women.

How to Apply for The Grove

If you’ve read this far, you probably have a sense of whether this is for you or not.

Don't overthink this. If it feels like the kind of support you’ve been missing, and you’re ready to lead your business at a higher level without doing it alone,  apply now for the Grove.

I’ll review all applications within 48 hours Monday-Thursday. Once spots are filled, applications will be waitlisted until our next enrollment. Cohorts will run Jan-June and July-December.

I hope to see you in the Grove and help you get to that 7-figure milestone!