Episode 24: Writing Your Marketing Plan - Get Visible and Stay Visible Without Burning Out
I once paid a social media manager a lot of money and never had a single client tell me they found us on Instagram, so this year we shifted that budget somewhere I can actually track every conversion. Today I'm wrapping up my four-part strategic planning series with the marketing section, the part of the plan most of us write with the best intentions and then let fall off the table the second things get busy. I walk through the exact questions I use to measure online visibility, local visibility, and customer satisfaction, plus why I believe marketing without a plan just doesn't get done. I also share why our client surveys are always anonymous, and the simple reason that matters for getting the truth. If you've been marketing your service-based business without measuring any of it, this episode gives you the questions to finally start.
In this episode:
Why I paid a social media manager real money and never saw a single client say they found us on Instagram
The three questions I use to measure visibility... online, local, and conversions
Why Google Ads became more valuable to my marketing than social media, because I can actually see what converts
Why anonymous surveys are the only way you'll ever get the honest truth from your clients
Why marketing without a plan just doesn't get done... and how this ties together the whole four-part strategic planning series
Take Action:
Identify one challenge you're having with marketing in your business right now, then pick one question from this episode to help you come up with a way to solve it for next year.
Resources from this episode:
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