Episode 9: Structuring Your Business Around Your Zone of Genius
I had a CFO for years... and I was still doing the business budgeting myself. Every month, twice a month, going through every single line item in YNAB while she waited patiently to take it off my plate. When I finally handed it off, the relief was immediate. In this episode I talk about zone of genius — what it actually is, how to find yours, and the three signs you’re already outside of it in your health or wellness business.
IN THIS EPISODE:
The four zones of work Gay Hendricks identifies in The Big Leap — and why the zone of EXCELLENCE is actually the most dangerous one for high achievers
The four CEO roles every health or wellness business needs someone to own — and where most women at the multi-six figure level are accidentally spending most of their time
Three signs you’re working outside your zone of genius right now (one of them stings a little, fair warning)
A practical two-step audit you can do this week using AI that will show you exactly where your time and energy are actually going
Why delegation is not dumping tasks on people — and the reframe that makes it feel completely different
Take Action:
Think of the one task you have been avoiding most in your business lately — the thing that keeps getting pushed to the bottom of your list. Ask yourself honestly: is this actually my job, or have I just not given it to the right person yet? If it’s the latter, start finding that person.
Resources from this episode:
YNAB (You Need a Budget) — the budgeting software I use in all my businesses
Well Women Business Assessment — the Lead section will show you whether you’re spending your time where a CEO actually should
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