Episode 16: How to Get Back on Track with Your Marketing Efforts
I just got back from an eight-day service trip to Costa Rica and came home to boxes everywhere in my house as we're packing for a cross-country move, and somehow I still expected myself to have my marketing together. Today I'm getting honest about a hard truth... even after 11 years of running a profitable business, I've been struggling to put my face on my own marketing lately. I share the three things I'm holding myself accountable to this week to get back on track, including the real reason repetition in your marketing works instead of embarrassing you, and the story of my friend Kim that changed how I think about women and ambition. If you're a service-based business owner who has gotten off track with your own marketing, this episode is your kick in the pants to get back in the saddle.
In this episode:
Why I've been struggling to put my face on my own marketing, even after 11 years of running a profitable business
The real reason repetition in your marketing works instead of making you feel repetitive and embarrassed
How to share real, specific results with your audience, even with HIPAA restrictions on names and faces
The story of my friend Kim and the table of women entrepreneurs whose eyes bugged out when she said she wanted seven figures
Why remembering your why is the fastest way to build your own marketing confidence
The one place I'm challenging you (and myself) to stop hiding in your marketing this week
Take Action:
Pick one place you're hiding in your marketing right now, and do that one thing this week, even if you don't feel ready.
Resources from this episode:
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