Episode 18: One Thing You Can Do This Week to Get in Front of More of the Right People
A friend telling me about a networking event she went to gave me a lightbulb moment about why I've felt zero motivation to put myself out there while living somewhere I never planned to stay. Today I'm breaking down why most women at our level don't actually have a marketing strategy problem... we have a visibility problem. I share the three specific things I'm doing this week to get in front of more of the right people, including the exact referral ask that works so much better than a generic post to your email list, and the reason real conversations beat a month of Instagram posts. If you're a service-based business owner who has been hiding behind your screen instead of getting in the room with real people, this episode is your nudge to stop.
In this episode:
The lightbulb moment I had about why networking felt like a chore in Wisconsin but suddenly feels exciting for San Diego
Why most women at our level don't have a marketing strategy problem... we have a visibility problem
The exact referral ask that converts so much better than a generic "tell your friends about me" email
Why my friend Kim's approach to referral partners is something AI could never replace
The Facebook group strategy my friend Lindsay uses to build trust before anyone even needs her services
The one thing I'm challenging you to do this week... just one, not all three
Take Action:
Pick one of the three things, attending an in-person event, making a specific referral ask, or showing up where your ideal client already hangs out, and do just that one thing this week.
Resources from this episode:
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